Perrier Jouet

Creating a series or brand imagery for the Perrier Jouët that could flex across its biggest consumer moments: weddings, summer, holidays, gifting.
Working hand in hand with our creative lead & production team, we used strategic planning around set and product pivots to ensure the shoot ran efficiently within a tight budget, without limiting creative range. Each set, styling choice, and product placement was directed to capture the mood of its moment while staying true to the brand's identity. In the end we created 40 final deliverables for 5 SKUs, giving the brand a breadth of assets for their social, marketing and web needs.

Client: Pernod Ricard / Perrier Jouet
Agency: Oliver Agency
Art Director: Rachel Soeder
Photographer: Ford Media Lab